Not as boring as it sounds…
Educational Marketing is actually a great way of building a trust relationship with future and present clients!
This means to give your prospects information to educate them and help them overcome their anxiety of doing business with you.
By giving your prospects information – for free usually – you are positioning yourself as somebody who has authority in that area and starting to form a relationship with that prospective customer.
You’re seeing it in action right now, I’m giving you valuable advice and educating you in a way that will help you overcome any objections or fears that you may have to joining one of my premium coaching programs when they become available in the future.
You can apply it to any other business that sells a product or service to anyone, you will have to be creative with it though and maybe think outside of the box a little.
For example,
If you own a flower shop you could give out a brochure or leaflet that doesn’t just have the latest flowers that you have in stock but actually shows people the best way to care for the flowers so they last longer and look better.
Now you could say that doing this might stop people coming back so often, but if the flowers have lasted longer then wouldn’t people think that they are of a better quality and be more likely to return.
Another example is in a garage, if you educate your prospective customers about why their cars should be serviced regularly are they more likely to come to you than just giving them a price to have it done?
Remember it doesn’t hurt to go into details but don’t make the information boring plus when you have educated your customer you have become an ‘expert’ in that area and have already positioned yourself above your competition.
Action Point
Take a look at you current marketing material, does it help people overcome their distrust and fears of spending money with you or does it simply state what you do and for how much.
If it’s the latter it may be time to get some new material drawn up.