Training Packages

These days the quickest and most effective way to reach your potential customers is by using online advertising. Bar None.

There are many people who think that you don’t need to pay anything to market your business on-line. In some respects they are right, however this way can take a long time and is hard to do if you don’t have a lot of time to put into it.

And Facebook is now a ‘pay to play’ as far as your business promotion is concerned. They have all but stopped your business posts appearing in front of people.

That’s where advertising comes in, you can get in front of and connect with your customers very quickly, and if done the right way, very cost effectively.

The main ways now are using Google Adwords and Facebook Ads. The others are catching on quickly though, Twitter, LinkedIn, Instagram and Pinterest all offer paid advertising now.

To build his own business I extensively uses paid advertising, you probably ended up on this page because of an advert you saw and clicked on. It just works. I’ve yet to find a more reliable way.

The training courses I have put together contain the exact same methods I use to build my client base and my clients businesses.

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These training sessions are designed and perfect for:

Small Business Owners who want to harness the power of advertising to generate new business and reconnect with their current customers
Start-up owners who want to learn the most effective ways to get customers or clients
New to digital small businesses who want to learn how to use new methods of promoting their business

With this training sessions you can expect to:

Stop feeling overwhelmed and let me help you create a personalised plan of action that is right for you and your business
Learn how to set up automatic advertising campaigns that only need periodic adjustments – saving you money on having an agency do it for you
Find out how to find and connect to your target customers using online marketing.
Have your questions and concerns addressed and answered by a leading Direct Response Marketer.
Attract more interest, opportunities and business through your online marketing activities.

We had been trying to build our customer base for some time. One of our contacts recommended Chris. He has helped in every way possible to build our marketing strategy to create a sustainable database of clients. He helped with the planning and carrying out of the strategies. We would recommend Chris to anyone.

Rob Frederickson & John Williams

The On-line Marketing Essentials Training Packages

The Online Marketing Essentials training sessions are built around the belief that the best way to learn is by doing. The sessions are held in person at my office or, if you prefer, they can be done using Skype screen sharing technology.

All the training is done one-to-one and always with me.

As you go through the training he’ll explain what, how and why you need to do. At the same time you will also be building out your campaigns.

By the end of the session you’ll have a complete understanding of the subject AND a working, ready-to-run Facebook, Google or Email campaign.

Each of the training sessions is backed by my ‘Satisfaction or your money back’ guarantee. If you don’t think that you have learnt anything of value during your time together I’ll give you your money back. It’s that simple.

Facebook Advertising Essentials

Within the online display advertising world, Facebook is starting to dominate. Brands in the consumer and business to business space are increasingly using Facebook advertising to reach their customers.

The way you can reach your potential customers is mind boggling. You can target them by age, what they like, the websites they like, their interests, what car they like or even drive, their birthdays, whether they are single and a lot, lot more.

Hands-on

The Facebook Advertising course takes a hands-on, practical approach, leading you through the stages in developing and implementing a Facebook ad campaign. The training also walks you through the decisions you will need to take in order harness the full capability of the world’s largest social network.

By the end of this training session, you will have discovered how Facebook ads really work, typical response rates and the myriad of options available in order to excel at Facebook advertising.

Private sessions

During the 90 minute long, one-to-one, private training session you’ll learn how to:

Set your advertising goals
Set up a Facebook advertising campaign
Target the people most interested in your product
Create great adverts that people will want to click on
Target your existing customers and website visitors with the power of re-marketing
Get the most from your strategy to save money
Look at the results to see how you can improve your campaign

And remember, during the training session you will also actually create a Facebook advertising campaign for you to use straight away to start getting more business!

This session is ideal for you if you are a small business owner who wants to learn how to use the true power of Facebook and get a Facebook campaign underway.

What’s in it for you:

Following this training course, you will be able to:

Understand how to strategically plan your Facebook campaigns
Consider your Facebook ads campaign and brief an agency/developer
Create, develop and manage successful Facebook ads
Understand your Facebook advertising options and challenges
Monitor and measure your Facebook campaign performance

BONUS: You’ll also get a full month of after sales support where I can give you further assistance with your campaigns by email or Skype.

Price £195.00

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Google and Bing Advertising Essentials

Google and Bing advertising plays a huge role in thousands of online marketing campaigns, yet many campaigns are run at a loss, with business owners missing out on opportunities to vastly improve their return on investment.

The Google and Bing Advertising Essentials training course gives you an insight into the latest PPC marketing strategies, and provides you with a wealth of techniques and tips to optimise your AdWords campaigns, making them more likely to meet their objectives.

Cut the jargon

Chris will help demystify the jargon and buzz words helping you to run your own campaigns.

This training course is very interactive and you will be working with the AdWords interface throughout.

During this 90 minute long, one-to-one, private training session you’ll learn how to:

Get started with Google and Bing advertising
Choose the best keywords to get the right audience
Target the adverts to your right audience
Set up a Google re-marketing campaign to target people who have been to your site
Write great ads that compel the right people to click on them
Install the conversion tracking code so you can see how effective your adverts are
Optimise your ads and website to improve your Google Quality Score and reduce the amount you pay
Measure the performance
Structure an ad campaign that works and makes your money go further

And remember during the session you will also build your Google ad campaign to start getting you new visitors straight away.

This training is perfect if you are a small business owner who is new to Google Adwords and wants to learn how to master it themselves instead of using an outside agency.

In fact the cost of this training is probably less than the ‘set up’ fee many agencies charge!

Benefits for you

Following this training session, you will understand how to:

Create and optimise Google AdWords and Bing Advertsing campaigns
Use the AdWords interface to manage or create campaigns
Better structure and target your AdWords campaigns
Carry out keyword research to develop a target keyword list
Use keyword matching to optimise performance
Confidently set budgets and keywords bids
Assess your cost-per-acquisition and model value generated from PPC
Adopt best practice copywriting guidelines when creating ads
Optimise your landing pages and carry out testing
Measure campaign performance using web analytics

BONUS: This price also includes a month of after sales support where I can give you further assistance with your campaigns by email or Skype.

Price £195.00

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Email Marketing Essentials

Email Marketing is still one of the most cost effective and powerful forms of digital marketing and often forms the basis of online marketing strategies, as it is inexpensive, reliable and the return on investment (ROI) can be very high.

But it’s getting harder and harder to capture the attention of subscribers and to engage them effectively without damaging your brand.

Keep ahead

So, how do you stay ahead of the pack and improve your Email Marketing results? The new Email Marketing training session, has been designed to help you make substantial improvements to your email marketing campaigns. You will learn all the crucial aspects of email marketing, from forming strategies, setting targets and objectives through to designing engaging content and improving deliverability.

This in-depth course will give you that ‘Big Picture Overview’ and a list of tips and ideas that you can use immediately.

Simply put email is a must for your business.

Fundamentals and basics

My email marketing class teaches you the fundamentals behind good email marketing campaigns, email copywriting, email deliverability and more. These email training is also a great resource to apply to your social media, Google and Facebook advertising strategies to help you create one unified integrated marketing plan.

During this 90 minute one-to-one private training session you’ll learn how to:

Develop an email marketing plan to underpin your digital strategy
Set up and automatic email and CRM system that works for you
Build your email list on auto-pilot
Improve your email deliverability with the latest technical guidance
Create compelling copy and email designs to drive clicks
Master automated email campaigns to boost conversion rates

And remember during the session we’ll have also set up your E-mail system and get it ready to start collecting and sending emails!

This training is perfect if you are a small business owner who is new to Email Marketing and wants to learn how to master it themselves instead of using an outside agency. In fact the cost of this training is probably less than the ‘set up’ fee many agencies charge!

Benefits

Following this training session, you will understand how to:

Effectively plan your email marketing campaigns to get best ROI
Stay within the law when broadcasting emails so you don’t get penalised
Create a strategy to build segmented target lists so people get what they want (or need to see)
Improve your inbox deliverability so your emails don’t end up in a junk folder
Interpret campaign metrics and make continuous improvements to make your email marketing
Create and test landing pages according to best practice guidelines to increase conversions and opt-ins
Test your email HTML across different email readers

Price £195.00

BONUS: This price also include a month of after sales service where I can give you further assistance with your campaigns by email or Skype.

SPECIAL OFFER

Book any two of the above for only £350 or book all three for just £500…

To book a training session please use the form below.

One-to-One Training Contact Form

Please use this form to contact me about a one-to-one training session. Once I’ve got the info through I’ll be in touch to see how he can help.

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