Doing some work on the Forbes Burton marketing strategy for 2016 it struck me that it may be useful for people to see a simple marketing funnel. It’s in list form (I may make an infographic out of it at some point).
1) Awareness – Increase awareness of your company and services by:
- Telemarketing
- Cold emailing
- Search PPC – Bing, Google
- Social Media
- Display Advertising – Facebook, LinkedIn, Magazines, Google
- Public Relations / Press Releases
- Blog posts
- Videos
- Checklists
- Tip sheets
- Infographics
- SEO
- Tradeshows
- Exhibitions
- Networking events / In house events
- Remarketing
2) Consideration/Preference – Get people to consider using your company with:
- Webinars
- Case studies
- Reviews
- Videos
- Guides
- Website pages
- Blog posts
- Tool boxes
- Social interaction
- Email Marketing
- Leaflets/Brochures
- Remarketing
3) Decision/Action – Get people to decide to use your company using:
- Free consultations
- Quotes / Estimates
- Follow up calls
4) Retention/Advocacy – Get people to recommend your company and use again using:
- Follow up calls
- Follow up letters
- Gifts
Hope this helps in some way 🙂
Chris
About Chris Leadley
Chris is a leading Direct Response Marketing Consultant specialising in Facebook Ads, Google Adwords and Email Marketing. He has helped hundreds of small businesses owners all over the world get new business with his online marketing workshops and private consulting. Chris works with small business owners to plan and carry out marketing strategies that are designed to get you in front of your customers and generate enquiries quickly.
Chris can help with your marketing in the following ways:
Private Consulting, One-to-One Training, One-to-One Strategy Sessions.